About Franchise

Want to be your own boss?

What is Franchise?

Franchise/Franchising is a way in which the owners sells the rights of their business name, logo, and model to third-party retail outlets, owned by independent third-party operators, called "franchisees." Nowadays, the franchise model is a common way of doing business, and the widespread of franchising has resulted in you seeing franchise businesses everywhere you go. Examples of well-known franchise models include McDonald's, 7-Eleven, and Marriott International. In Malaysia, there are franchise business opportunities available across a wide variety of industries.

Why should I Franchise my business?

Entrepreneurs who have established a successful business often wonder if they should franchise to expand their operations. Some choose not to grow their business because of uncertainty in financial stability; the time needed to achieve profitability, and some wish to maintain sustainable growth.

For those who seek to expand their business, Franchising is a way to go as it offers a few benefits to business owners seeking to expand operations.

Access to better talents

Franchising is a great way to find those who can manage your business in different locations and to give them an incentive to work hard. Typically, those who are competent and hardworking prefer to invest in running a business in return for profits rather than being a working-class employee. By franchising, you will gain access to a better talent that would work harder to build the business than you hiring an employee.

Easier capital expansion

Franchising is a brilliant way to obtain expansion capital. You can expand the number of outlets without utilizing much of your money or request financing from investors and banks because your franchisees will pay to buy outlets in your chain.

Minimal growth risk

You can generate higher financial returns for little comparative risk by Franchising your business. When you franchise, you put less money into adding locations into your company’s portfolio. If you have an excellent business model, you could earn high royalties from sales at those outlets. The returns you acquire might even be more than what you would have received if you opened and ran those outlets yourself.

By franchising, and finding the right franchise partners, you will be able to scale without compromising on service.

Who should join the Franchise business?

There is a growing segment of people who spent the first fifteen years of their careers doing the corporate thing, and who are now looking to work in a business that is values driven. Millennials can also be excellent franchise partners because they are motivated by the company's values and will get to experience great pride of ownership at the same time.

For those who seek to join the franchise business, Franchising can be a great move for those who want a simple way to go into business and doesn’t want to create a new business from scratch. Being a franchisee does offer a few benefits for a would-be entrepreneur.

  • Franchises offer the independence of your business ownership supported by the benefits of a big business network.
  • You don't necessarily need business experience to run a franchise. Franchisors will provide the training you need to operate their business model that would otherwise need to be acquired through trial and error.
  • The success rate of running a franchise business is higher than start-up businesses as the franchise business has already been proven to be successful in the market place.
  • It is easier for you to secure finance for a franchise. It possibly will cost lesser for you to buy a franchise than to start your own business of the same type. The use of the trademark saves you the cost in creating and advertising a name that consumers will recognize.
  • Most franchises have a well-known reputation and image, management team, advertising, and ongoing support.
  • Expansion seems easier as operating a successful franchise might lead you to build a second and third business.

Where can I join/ Franchise my business?


Exhibition Venue

Sunway Pyramid Convention Centre (CP3)
No 3, Jalan PJS 11/15, Bandar Sunway,
47500 Petaling Jaya, Selangor